All ebooks by Miguel A. Montoya in PDF and EPUB
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All ebooks by Miguel A. Montoya in PDF and EPUB


2  Book(s)
Download this eBook Innovating for the Middle of the Pyramid in Emerging Countries
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Innovating for the Middle of the Pyramid in Emerging Countries


Alvaro Cuervo-Cazurra , Miguel A. Montoya


The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of...

Publication date: 2021-03-04
Format: PDF
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£27,42
Download this eBook Mexican Multinationals
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Mexican Multinationals


Alvaro Cuervo-Cazurra , Miguel A. Montoya


Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and...

Publication date: 2018-12-06
Format: PDF, ePub
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£29,54

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