All ebooks by Dave Munn in EPUB
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All ebooks by Dave Munn in EPUB


1  Book(s)
Download this eBook A Practitioner's Guide to Account-Based Marketing
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A Practitioner's Guide to Account-Based Marketing


Bev Burgess , Dave Munn


As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats...

Publication date: 2021-06-03
Format: ePub
Publisher: Kogan Page
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£36,99

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