All ebooks by Laura Johanna Noll in PDF and EPUB
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All ebooks by Laura Johanna Noll in PDF and EPUB


2  Book(s)
Download this eBook Active Price Management
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Active Price Management


Laura Johanna Noll , Sven Reinecke


This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the...

Publication date: 2023-11-01
Format: PDF, ePub
Publisher: Springer
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£34,99
Download this eBook Aktives Preismanagement
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Aktives Preismanagement


Laura Johanna Noll , Sven Reinecke


Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis...

Publication date: 2023-10-20
Format: PDF, ePub
Publisher: Springer Gabler
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£29,99

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