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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.The series and volume editors organize each legend's most impactful articles into several volumes as an...
Become a confident leader and use data, experience, and intuition to drive your decisionsAgile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions....
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