All ebooks by Adrian Payne in PDF and EPUB
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All ebooks by Adrian Payne in PDF and EPUB


2  Book(s)
Download this eBook Marketing Plans for Services
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Marketing Plans for Services


Pennie Frow , Malcolm Mcdonald , Adrian Payne


Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...

Publication date: 2011-07-20
Format: PDF, ePub
Publisher: Wiley
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£37,97
Download this eBook Marketing Plans for Service Businesses
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Marketing Plans for Service Businesses


Malcolm Mcdonald , Adrian Payne


Marketing Plans for Service Businesses is based on the successfulMarketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly...

Publication date: 2005-10-17
Format: PDF DRM-free
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£41,13

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