All ebooks by Pennie Frow in PDF and EPUB
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All ebooks by Pennie Frow in PDF and EPUB


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Download this eBook Marketing Plans for Services
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Marketing Plans for Services


Pennie Frow , Malcolm Mcdonald , Adrian Payne


Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...

Publication date: 2011-07-20
Format: PDF, ePub
Publisher: Wiley
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£37,97

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