All ebooks by Peter Trim in PDF
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All ebooks by Peter Trim in PDF


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Download this eBook Strategic Marketing Decision-Making within Japanese and South Korean Companies
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Strategic Marketing Decision-Making within Japanese and South Korean Companies


Yang-Im Lee , Peter Trim


This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies...

Publication date: 2008-11-30
Format: PDF DRM-free
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£87,04

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