All ebooks by Philipp Nikolaus Kluge in PDF and EPUB

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Add to my wish list Marketing Luxury Goods Online Philipp Nikolaus Kluge The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the... Publication date: 2017-08-29 Format: PDF, ePub Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften PDF ePub Add to basket £54,81

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The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the...

Publication date: 2017-08-29

Format: PDF, ePub

Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Add to basket

£54,81

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All ebooks by Philipp Nikolaus Kluge in PDF and EPUB

Marketing Luxury Goods Online

Philipp Nikolaus Kluge