All ebooks by R. Srinivasan in PDF and EPUB
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All ebooks by R. Srinivasan in PDF and EPUB


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Download this eBook Strategic Marketing and Innovation for Indian MSMEs
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Strategic Marketing and Innovation for Indian MSMEs


C.P. Lohith , R. Srinivasan


This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both...

Publication date: 2017-03-21
Format: PDF, ePub
Publisher: Springer
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£44,99

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