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This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Leveraging on the early literature on...
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book...
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both...
The papers in this collection cover a diverse range of topics on the topic of fatigue of materials. The editors have grouped the papers into five sections. Sections 1 and 2 contain papers that (i) review the current state of knowledge both related and relevant to the...
Thermal Expansion of Crystals is a comprehensive examination of the various aspects of thermal expansion of crystals. The book provides both theoretical and experimental aspects of the study of thermal expansion. Chapters are devoted to subjects on measurement methods...
Dieses Buch stellt Plattformfirmen als einzigartige Geschäftsmodelle vor. Unter Rückgriff auf die frühe Literatur zur Netzwerkökonomie und zu Strategiekonzepten untersucht dieses Buch, wie sich Plattformunternehmen in der modernen Geschäftswelt entwickeln. Aus einer...
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