All ebooks by Sascha Raithel in PDF and EPUB
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All ebooks by Sascha Raithel in PDF and EPUB


3  Book(s)
Download this eBook Winning the Advertising Game
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Winning the Advertising Game


Alexander Mafael , Sascha Raithel , David W. Stewart , Charles R. Taylor


Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal...

Publication date: 2025-01-16
Format: PDF, ePub
Publisher: Springer
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£29,99
Download this eBook Product Recall Management
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Product Recall Management


Setareh Heidari , Sascha Raithel , Jan Von Schlieben-Troschke


Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite...

Publication date: 2024-11-05
Format: PDF, ePub
Publisher: Springer
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£59,99
Download this eBook Produktrückrufmanagement
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Produktrückrufmanagement


Setareh Heidari , Sascha Raithel , Jan Von Schlieben-Troschke


Produktrückrufe betreffen jedes Jahr weltweit Tausende Produkte, beeinträchtigen Millionen Kundinnen und haben schwerwiegende Konsequenzen für Unternehmen. Ein bekanntes Beispiel ist der Rückruf von Takata-Airbags, der insgesamt 25 Milliarden Dollar...

Publication date: 2025-07-01
Format: PDF, ePub
Publisher: Springer Gabler
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£19,99

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