All ebooks by Friederike Esther Rhein in PDF and EPUB
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All ebooks by Friederike Esther Rhein in PDF and EPUB


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Download this eBook The Dynamics of Green Innovation in B2B Industries
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The Dynamics of Green Innovation in B2B Industries


Friederike Esther Rhein


In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining...

Publication date: 2020-12-15
Format: PDF, ePub
Publisher: Springer Gabler
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£39,99

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