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Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the...
Rugby has held a central role in Welsh life over the past century. In the words of historian Gareth Williams, the game has been 'a pre-eminent expressionof Welsh consciousness, a signifier of Welsh nationhood'. Less than 25 years ago touring teams from the southern...
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