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Anyone interested in influence, the psychology of persuasion, subliminal persuasion or persuasive techniques in general will learn a great deal. All the 21 laws of persuasion are covered as are all the most relevant persuasion theories and social psychology theorists....
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies.The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also...
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