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Strong Bridges is a book about a contradiction and the opportunity it offers. For decades, social network theory has drawn its maps of advantage from the idea that brokers sit astride structural holes, reaping value from weak ties that bridge disconnected worlds. But...
There is a moral to this book, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing." This advice is contrary to the usual social network emphasis on securing relations with well-connected...
Social Capital, the advantage created by location in social structure, is a critical element in business strategy. Who has it, how it works, and how to develop it have become key questions as markets, organizations, and careers become more and more dependent on...
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