All ebooks by Ross D. Petty in PDF and EPUB
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All ebooks by Ross D. Petty in PDF and EPUB


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Download this eBook From Marking Products to Marketing Brands
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From Marking Products to Marketing Brands


Ross D. Petty


This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little...

Publication date: 2025-01-13
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£34,99

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