All ebooks by Rosy Boardman in PDF and EPUB
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All ebooks by Rosy Boardman in PDF and EPUB


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Download this eBook Social Commerce
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Social Commerce


Marta Blazquez , Rosy Boardman , Claudia E. Henninger , Daniella Ryding


This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship...

Publication date: 2019-02-22
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£149,50

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