All ebooks by Shane Wang in PDF and EPUB

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Add to my wish list The Customer Asset Neil Bendle , Shane Wang This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to... Publication date: 2023-12-16 Format: PDF, ePub Publisher: Palgrave Macmillan Collection: Palgrave Studies in Marketing, Organizations and Society PDF ePub Add to basket £39,99

Add to my wish list

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to...

Publication date: 2023-12-16

Format: PDF, ePub

Publisher: Palgrave Macmillan

Collection: Palgrave Studies in Marketing, Organizations and Society

Add to basket

£39,99

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All ebooks by Shane Wang in PDF and EPUB

The Customer Asset

Neil Bendle , Shane Wang