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The urgent need to keep pace with the accelerating globalization of manufacturing in the 21st century has produced rapid advances in manufacturing research, development and innovation. This book presents the proceedings of the 15th International Conference on...
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it...
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