All ebooks by T. Sheffield in PDF
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All ebooks by T. Sheffield in PDF


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The Religious Dimensions of Advertising


T. Sheffield


This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious...

Publication date: 2006-11-13
Format: PDF
Publisher: Palgrave Macmillan
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