All ebooks by Ting Chi in PDF
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All ebooks by Ting Chi in PDF


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Download this eBook Chinese Consumers and the Fashion Market
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Chinese Consumers and the Fashion Market


Ting Chi , Jin Su , Yingjiao Xu


This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing...

Publication date: 2018-03-09
Format: PDF
Publisher: Springer
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£149,50

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