All ebooks by Mark Tungate in PDF and EPUB
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All ebooks by Mark Tungate in PDF and EPUB


3  Book(s)
Download this eBook Adland
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Adland


Mark Tungate


Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the...

Publication date: 2013-07-03
Format: ePub
Publisher: Kogan Page
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£34,99
Download this eBook Branded Beauty
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Branded Beauty


Mark Tungate


Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look...

Publication date: 2011-10-03
Format: PDF, ePub
Publisher: Kogan Page
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£19,99
Download this eBook Luxury World
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Luxury World


Mark Tungate


The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are...

Publication date: 2009-10-03
Format: ePub
Publisher: Kogan Page
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£29,99

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