All ebooks by Ulrike Gretzel in EPUB

1 Book(s)


Add to my wish list Persuasive Recommender Systems Ulrike Gretzel , Kyung-Hyan Yoo , Markus Zanker Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process,... Publication date: 2012-08-17 Format: ePub Publisher: Springer Collection: SpringerBriefs in Electrical and Computer Engineering Add to basket £44,99

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Persuasive Recommender Systems

Ulrike Gretzel , Kyung-Hyan Yoo , Markus Zanker

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process,...

Publication date: 2012-08-17

Format: ePub

Publisher: Springer

Collection: SpringerBriefs in Electrical and Computer Engineering

Add to basket

£44,99

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