All ebooks by Uwe Sponholz in PDF and EPUB

2 Book(s)


Add to my wish list An Instructor's Manual to H2H Marketing Case Studies Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the... Publication date: 2024-02-07 Format: PDF, ePub Publisher: Springer PDF ePub Add to basket £49,99
Add to my wish list H2H Marketing Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it... Publication date: 2020-12-12 Format: PDF, ePub Publisher: Springer PDF ePub Add to basket £34,99

Add to my wish list

An Instructor's Manual to H2H Marketing Case Studies

Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the...

Publication date: 2024-02-07

Format: PDF, ePub

Publisher: Springer

Add to basket

£49,99

Add to my wish list

H2H Marketing

Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it...

Publication date: 2020-12-12

Format: PDF, ePub

Publisher: Springer

Add to basket

£34,99

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

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