All ebooks by V. Kumar in PDF and EPUB
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All ebooks by V. Kumar in PDF and EPUB


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Download this eBook Statistical Methods in Customer Relationship Management
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Statistical Methods in Customer Relationship Management


V. Kumar , J. Andrew Petersen


Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM)...

Publication date: 2012-07-26
Format: PDF, ePub
Publisher: Wiley
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£81,18

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