All ebooks by V. Kumar in PDF and EPUB
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All ebooks by V. Kumar in PDF and EPUB


7  Book(s)
Download this eBook Transformative Marketing
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Transformative Marketing


Philip Kotler , V. Kumar


This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...

Publication date: 2024-06-21
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£31,64
Download this eBook Valuing Customer Engagement
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Valuing Customer Engagement


V. Kumar


In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of...

Publication date: 2024-02-14
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£29,99
Download this eBook Customer Engagement Marketing
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Customer Engagement Marketing


Colleen M. Harmeling , V. Kumar , Robert W. Palmatier


This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...

Publication date: 2017-08-29
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£199,50
Download this eBook Parallel Processing for Artificial Intelligence 1
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Parallel Processing for Artificial Intelligence 1


L.N. Kanal , H. Kitano , V. Kumar , C.B. Suttner


Parallel processing for AI problems is of great current interest because of its potential for alleviating the computational demands of AI procedures. The articles in this book consider parallel processing for problems in several areas of artificial intelligence: image...

Publication date: 2014-06-28
Format: PDF DRM-free
Publisher: North Holland
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£46,41
Download this eBook Parallel Processing for Artificial Intelligence 2
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Parallel Processing for Artificial Intelligence 2


H. Kitano , V. Kumar , C.B. Suttner


With the increasing availability of parallel machines and the raising of interest in large scale and real world applications, research on parallel processing for Artificial Intelligence (AI) is gaining greater importance in the computer science environment. Many...

Publication date: 2014-06-28
Format: PDF DRM-free
Publisher: North Holland
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£46,41
Download this eBook Statistical Methods in Customer Relationship Management
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Statistical Methods in Customer Relationship Management


V. Kumar , J. Andrew Petersen


Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM)...

Publication date: 2012-07-26
Format: PDF, ePub
Publisher: Wiley
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£81,18
Download this eBook Conducting Organic Materials and Devices
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Conducting Organic Materials and Devices


Suresh C. Jain , V. Kumar , M. Willander


Conducting polymers were discovered in 1970s in Japan. Since this discovery, there has been a steady flow of new ideas, new understanding, new conducing polymer (organics) structures and devices with enhanced performance. Several breakthroughs have been made in the...

Publication date: 2011-08-09
Format: PDF DRM-free
Publisher: Elsevier Science
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£168,80

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