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Persuasive attacks have captured public interest for centuries. Public attacks uniquely span the range from high level politics to celebrity antics. Each context highlights totally different harmful behaviors, yet key strategies are employed in consistent, yet...
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary...
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly...
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