All ebooks by Wolfgang Mühl-Benninghaus in EPUB

1 Book(s)


Add to my wish list Handbook of Social Media Management Mike Friedrichsen , Wolfgang Mühl-Benninghaus Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise... Publication date: 2013-05-28 Format: ePub Publisher: Springer Collection: Media Business and Innovation Add to basket £179,50

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Handbook of Social Media Management

Mike Friedrichsen , Wolfgang Mühl-Benninghaus

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise...

Publication date: 2013-05-28

Format: ePub

Publisher: Springer

Collection: Media Business and Innovation

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£179,50

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