All ebooks by Yuri Siregar in PDF and EPUB
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All ebooks by Yuri Siregar in PDF and EPUB


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Download this eBook Customer Journeys in Fashion
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Customer Journeys in Fashion


Anthony M. Kent , Anne Peirson-Smith , Yuri Siregar


This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital...

Publication date: 2025-11-11
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£129,50

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