All ebooks by Zuzana Birknerová in PDF and EPUB
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All ebooks by Zuzana Birknerová in PDF and EPUB


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Download this eBook Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming
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Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming

Zuzana Birknerová , Róbert Štefko

The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior.The primary objective of the...

Publication date: 2023-06-02
Format: PDF, ePub
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
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£32,70

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