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Essays on congruence theory in marketing

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Essays on congruence theory in marketing

Special focus on digital products and webstores

Robér Rollin

Springer Gabler
Collection: Handel und Internationales Marketing Retailing and International Marketing
Publication date : 2022-09-30

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Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.

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About the book

Author

Robér Rollin

Imprint

Springer Gabler

Collection

Handel und Internationales Marketing Retailing and International Marketing

Publication date

2022-09-30

Pages

168 pages

Print ISBN

9783658393632

Language

English

Ebook informations

EAN PDF

9783658393649

Price

£44.99

Copy count 1

Print count 16

File size 1536 Ko

Informations accessibility

EAN EPUB

9783658393649

Price

£44.99

Copy count 1

Print count 16

File size 4833 Ko

Informations accessibility

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About author(s)

Robér Rollin

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