Account
Orders
Advanced search
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed...
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies...
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the...
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of...
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural...
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed...
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which...
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are...
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate...
Andreas Zehetner untersucht Effekte von emotionaler Intelligenz (EI) auf die Performance im technischen Vertrieb. Seine Ergebnisse zeigen, dass Verkaufsmitarbeiter mit schwach, aber auch mit stark ausgeprägten EI-Niveaus eine geringere Performance haben als solche mit...
Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform ‚Advertorials‘, die redaktionell bearbeitete Texte und Werbung kombiniert, und der klassischen Printwerbung vor. Mittels einer Längsschnittstudie im experimentellen Design untersucht der Autor...
Die laufenden Innovationen im Bereich der Kommunikationstechnologien ermöglichen es den Unternehmen, durch immer neue Formen der Kommunikation wie z.B. das Internet und vor allem E-Mail, Kunden anzusprechen. Vielfach wird aber vergessen, dass E-Mail ein interaktives...
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
Sign up to get our latest ebook recommendations and special offers