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All ebooks in the collection "Entrepreneurial Management und Standortentwicklung" - Springer Gabler


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Download this eBook Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

Julian Michael Hodson

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A...

Publication date: 2021-04-23
Format: PDF, ePub
Publisher: Springer Gabler
Collection: Entrepreneurial Management und Standortentwicklung
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£99,50

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