All ebooks by Julian Michael Hodson in PDF and EPUB
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All ebooks by Julian Michael Hodson in PDF and EPUB


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Download this eBook Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations


Julian Michael Hodson


The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A...

Publication date: 2021-04-23
Format: PDF, ePub
Publisher: Springer Gabler
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£99,50

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