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Twenty-first century tools and tactics to get the word out.You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target...
It's all in the familyFamily businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot's Guide® to a Successful Family Business is the most current and comprehensive book that tells...
From moguls to maverick CEOs, learn their secrets, share their successFrom safe hands to young turks, risk takers to innovators - get the instant profiles of 1,000 of the world's best CEOs. Definitive biographies deliver all the essential information on each CEO's...
“Derek and Julia Parker may seem like innocent astrology teachers, but they are a very, very naughty pair. They make astrology fun. They make it easy and then . . . they slowly infect you with a burning desire to find out more" Daily Express Whether you are a...
Can the common criminal get a fresh start?An essential resource for former convicts and their families post-incarceration. The United States has the largest criminal justice system in the world, with currently over 7 million adults and juveniles in jail, prison, or...
History comes alive!Presented in a high-impact, graphic novel format, The Complete Idiot's Guide® to U.S. History, Graphic Illustrated is a visually exciting and easy-to- understand alternative to boring textbooks. Innovative design and lively illustrations transport...
This handy new guide shows how you can reach your career goals whilstmaintaining a good working relationship with your boss. Includes tipson how to be more effective in your job, and is an essential read forall those who have difficult managers.
Learn all you need to know about successful delegation from decidingwhich tasks to delegate and selecting an appropriate candidate toensuring the brief is clear and the task is carried out to yoursatisfaction. Managing Change not only shows you how to free your...
Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short and long-term objectives, how to put toether the right team for the right job, how to communicate your vision...
A practical, e-book guide to reducing stress which will give you the information and skills to succeedFind out how to cope with stress in the workplace; from identifying symptoms to introducing coping strategies. You'll learn to reorganise your work practices, think...
Learn to tap your innate creativity to generate ideas and boost your performance.
Learn how to influence others by managing yourself and building goodrelationships. Influencing People teaches you how to gain other people'ssupport by working towards mutual goals and appealing to their hearts andminds. It contains practical techniques for improving...
Learn all you need to know to improve your marketing skills fromresearching and analyzing customers' buying habits to creating andmanaging a strong brand. Marketing Effectively not only shows you howto maximize market share by keeping up with trends improving...
Learn all you need to know about helping others to achieve their fullpotential. From defining performance targets to supporting staff asthey progress Coaching Successfully shows you how to motivate othersto develop themselves promoting initiative and...
Bite-sized chunks of information equip managers with the skills to meetnew challenges, improve efficiency and be successful. Managing Globallyhelps you manage across cultures and provide effective leadershipacross global teams.
Understand the role and importance of CVs and learn how to analyze andpresent your transferable skills. Creating a Successful CV will helpyou to plan and target your career search and develop a CV that willgive you the best opportunity of obtaining the job you...
Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating andsustaining media coverage. Effective Public Relations not only showsyou how to identify and target your audience but also...
Learn all you need to know about Neuro-Linguistic Programming -achieving excellence by mastering the patterns of behaviour and thoughtof outstanding professionals. Peak Performance Through NLP shows youhow to excel in working relationships and has all the building...
Learn all you need to know about interviewing for recruitment, frompreparing suitable questions and structuring an interview to analyzinginformation and reaching a decision. Interviewing Skills shows how tochoose a new person to fill a post or interview colleagues for...
Learn all you need to know about successful team management frombuilding up a team that functions effectively to achieving the desiredresults. Managing Teams not only shows you how to establish aproductive environment and exploit group dynamics but also...
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