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Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B...
With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the...
Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.With new chapters...
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules...
Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and...
From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses.Fill the gaps in your knowledge and develop your analytical and decision-making skills...
Accelerate your career and transform your skillset without the commitment or cost of an MBA.This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively...
Achieve successful digital transformation with this authoritative guide designed specifically for established organizations.At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully...
A learning culture is essential to outperform the competition but how can Learning and Development (L&D) professionals achieve this? What habits do they need to develop in their workforce? Learning Habits is written by an author with over 20 years' experience using...
Collaborative Learning explains how to leverage the knowledge and experience of existing employees to upskill your entire workforce from within. This practical guide explains the basics of collaborative learning, outlines its many benefits, and explores why it is...
SHORTLISTED: Business Book Awards 2024 - Smart Thinking CategoryDiscover the spark of innovation that will transform your leadership through Sparking Success.Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking...
Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralized and centralized finance to help finance professionals unlock valuable opportunities.DeFi - the next evolution of cryptocurrency - has brought a new wave of...
WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business ReferenceWINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the...
WINNER: 2023 Goody Business Book Awards - Business - EnvironmentSHORTLISTED: Business Book Awards 2024 - Change & Sustainability CategoryFINALIST: Next Generation Indie Book Awards 2024 - Social ChangeIn the face of our climate emergency, we desperately need...
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive...
Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect...
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in...
How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance.Packed full of practical advice, this new edition features updates on...
Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That...
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers...
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