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Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to...
Business frameworks sit at the heart of successful businesses. The second edition of TheBusiness Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help...
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B...
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