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In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.Customer Insight Strategies outlines the...
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage. In Strategic Value Chain Management the authors bring together a...
Unlock your potential with the latest neuroscientific insights and succeed as a leader in complex business environments.As understanding of neuroscience increases, it is better understood how scientific insights can be applied to develop and enhance leadership....
How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models...
WINNER: Independent Press Awards 2021 - Business: Entrepreneurship & Small BusinessHIGHLY COMMENDED: Business Book Awards 2021 - Start up/Scale upDo you dream of ditching the day job, doing your own thing and being your own boss? Are you ready to Boss It? In this...
WINNER: Independent Press Awards 2021 - CareerFiguring out your next move after transitioning out of the military should start before your last day. Prepare yourself emotionally and professionally to put those hard-earned skills in context of the civilian world.The...
The world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance sectors. With major banks now licensed to provide cryptocurrency custody solutions, and everyone from Facebook to governments using...
SHORTLISTED: CMI Management Book of the Year 2017 - Commuter's Read Category (previous edition)The Trusted Executive helps leaders deliver outstanding results, create inspiring relationships and provide a positive contribution through the power of trustworthy...
WINNER: Independent Press Awards 2021 - LeadershipBestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out. In The Infinite Leader, they argue that the spectacular leadership failures that we have witnessed in recent history, stretching...
HIGHLY COMMENDED: Business Book Awards 2021 - Change & SustainabilityNow, more than ever, how we work, the way we live, even how long we live are changing at rapid pace and only those who can embrace everything that's going on and reinvent themselves will survive and...
Performance Coaching is a complete resource for improving organizational and employee performance through coaching. Full of tips, tools and checklists, it covers all the fundamental elements of the coaching process, from developing the skills needed to coach...
From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop shop for insightful guidance on more than 300 different career areas in the UK. This book is designed to help identify what personal strengths fit to what kinds of work, what...
Data has dramatically changed how our world works. Understanding and using data is now one of the most transferable and desirable skills. Whether you're an entrepreneur wanting to boost your business, a jobseeker looking for that employable edge, or simply hoping to...
CATEGORY SILVER WINNER: Axiom Awards 2021 - Human Resources/Employee Training Category Despite global economic conditions, companies are always looking to attract and retain the best talent. Unfortunately, almost 30% of US job seekers leave a new job within the first 30...
The transport industry has an important role to play in addressing climate change and the environmental challenges facing governments, businesses and individuals. Achieving net zero emissions by 2050 will require this sector, which is a large contributor of emissions,...
DISTINGUISHED FAVORITE: Independent Press Awards 2021 - CareerSHORTLISTED: Business Book Awards 2021 - Business Self-DevelopmentStudies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of...
Logistics is a complex industry that exposes employees to a whole variety of risks. These include not only accidents on the road and deaths and injuries resulting from unsafe use of forklifts, but also the consequences of poor fire safety, long-term health risks due to...
Do you need a website to support your freelance business or entrepreneurial venture? Or are you considering a career in web design? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge?Wherever you are in...
Are you considering a career in social media?Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in...
Road passenger transport management is an important role, involving the planning and coordinating of passenger transport operations, including routes and schedules. Managers ensure that passengers reach their destinations safely, on time and in the most cost-effective...
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