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The best leaders are born, not made.The best leaders are always in control.The best leaders are those with the highest IQs. But are they really?The thinking about what makes the greatest leaders is increasingly muddled by stereotypes, false promises and pseudo-science....
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and...
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation. But will it really?There are a staggering number of myths,...
Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance?...
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic....
Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skills, jobs, business functions and geographies.Improved access to people and business data has created huge opportunities for...
WINNER: Business Book Awards 2023 - Diversity, Inclusion & EqualityFINALIST: National Indie Excellence Award 2023 - Social/Political ChangeFor many people with a disability, either visible or invisible, that experience is hard to navigate in the context of work....
SHORTLISTED: Business Book Awards 2023 - Change & SustainabilityHow can I coach employees effectively when business change is constant? What tools and techniques can I use both in-person and remotely? How can I reduce the stress caused by business transformation to...
<p>SHORTLISTED: <i>Business Book Awards 2023 - International Business Book</i><br><b><br>Building and sustaining an organization which is nimble, adaptable, resilient and future proof is both complex and urgent. Only those with...
Blockchain is a transformative driver for change in all industries. Learn from the latest research and case studies how this technology can and will be used to revolutionize supply chain management.Blockchain and the Supply Chain provides a complete overview of...
Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the...
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy...
What is the cost of employees today and what will this be in the future? This book explains how to take a data-driven approach to workforce planning and allow the business to reach its strategic goals.Organizational Planning and Analysis (OP&A) is a data-driven approach...
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing & Public RelationsWINNER: Readers'...
The noise and transparency created by the internet makes it harder to recruit the right people. This second edition will help you become the recruiter that candidates trust and want to talk to. The Robot-Proof Recruiter shows you how to use a human-first approach to...
Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your people.Far from being the privilege of the unicorns of Silicon Valley, innovation isn't dependent on business model, structure...
Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making...
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use...
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the...
This indispensable guide from leadership guru John Adair, will boost your confidence levels, inspire you and help you on your journey to becoming a leader of excellence.Acknowledged as a world expert, John Adair offers stimulating insights into recognizing and...
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