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As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats...
Work has changed forever. How can HR and leaders adapt? How can they deal with the wellbeing and productivity crisis, address the skills gap and build better organizations? This book has the answer.Written by a leading voice in the people profession, The New World of...
Ever feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt so acutely this constant need to adapt, pivot and change tack. This book will teach you how you can not only survive in the...
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities. Mastering the Circular Economy is an introduction to circularity from a...
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the...
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - CareerEveryone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of...
WINNER: NYC Big Book Award 2021 - Business GeneralWINNER: Goody Business Book Awards - Business GeneralFINALIST: Good Business Book Awards - Leadership: General and Think DifferentlySelected as one of Bloomberg's Best Books of 2021: Nominated by the founder and...
Different strategies lead to different supply chains, and a lack of strategic choices leads to a blurred focus. This book introduces the concept of the 'strategy-driven supply chain', which changes the role of supply chain from operational-tactical to...
How can I develop a team if they're not in the same place?How can I build a company culture that works for employees in an office, working at home and in co-work spaces?How can I maintain organizational oversight if I can't see my employees? Remote Work answers all...
The only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees. To outperform their competitors, businesses need happy, engaged and committed employees performing to their full...
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare...
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how...
We live in a world of continuous disruption. Before we have a chance to respond to one disruption, another hits. Before we finish one transformation journey, we need to embark on another. How do you prepare the organization for this new normal of continuous...
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate...
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance...
Look around you. Is your workplace as diverse and accepting as it should be? From accusations of racism in high political office, award-winning actors admitting the sets they work on aren't inclusive, to everyday occurrences of sexism, ageism, racism and more, we are...
Amazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. Future Tech explains how the four forces of technology, policy, business models and social dynamics work together to create industry disruption and...
Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business, apply change and stay innovative is key to continued success and survival. Innovation is hard for any organization, even...
With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes. The pace of change in business today is such that it is...
When we think of global corporations and business in general, do we feel pride in how we do things? Are we doing enough, given the undeniable reality of global climate change and the inequality faced by millions of people every day? Beyond Good is a call to arms for...
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