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Want to be the next Ella Mills? Award-winning rising star entrepreneur, Angelica Malin shows you how.For a new generation of fiercely independent and ambitious career women, going at it alone and even thinking you could launch your own successful business remains a pipe...
Great Answers to Tough Interview Questions is the essential companion for all jobseekers. With over 5 million copies sold, this bestseller takes you through the whole process: from composing your CV and preparing for interviews, to interview techniques, answering tough...
WINNER: Business Book Awards 2021 - Personal Development & WellbeingDo you feel trapped in a toxic work culture? Or stuck in a job you're great at... but that you don't actually like? Why do good people stay in bad jobs for so long? The Success Trap answers all these...
SHORTLISTED: Business Book Awards 2021 - HR & Management CategoryDISTINGUISHED FAVOURITE: Independent Press Awards 2021 - Business General CategoryFlexible working is now a key concern for many employees. It spans genders, ages and family circumstances, with 37% of...
Fintech continues to revolutionize financial services. Financial Technology shows you how to navigate this increasingly de-centralized, personalized and automated environment. This new textbook strikes a balance between academic depth and commercial relevance in...
"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents...
Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have...
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website...
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform...
In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals....
Named as the best overall book on banking of 2022 by Investopedia.The finance industry is currently going through a digital revolution, with new and developing technology transforming the world of banking and financial services beyond recognition. Banks and financial...
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.Customer Insight Strategies outlines the...
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage. In Strategic Value Chain Management the authors bring together a...
LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution. Corporate value is created and lost in breathtakingly short periods, and the rise...
Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables...
Performance Coaching is a complete resource for improving organizational and employee performance through coaching. Full of tips, tools and checklists, it covers all the fundamental elements of the coaching process, from developing the skills needed to coach...
From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop shop for insightful guidance on more than 300 different career areas in the UK. This book is designed to help identify what personal strengths fit to what kinds of work, what...
Unlock your potential with the latest neuroscientific insights and succeed as a leader in complex business environments.As understanding of neuroscience increases, it is better understood how scientific insights can be applied to develop and enhance leadership....
How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models...
WINNER: Independent Press Awards 2021 - Business: Entrepreneurship & Small BusinessHIGHLY COMMENDED: Business Book Awards 2021 - Start up/Scale upDo you dream of ditching the day job, doing your own thing and being your own boss? Are you ready to Boss It? In this...
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