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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can...
Can creativity be 'taught'? Or is it simply innate? This book will help you find your creativity through your own unique identity and experience, challenging you to fight those negative voices, get out of your habitual comfort zones and - most importantly - play. Part...
This beautiful and inspiring book tells the stories of 80 birds around the world: from the Sociable Weaver Bird in Namibia which constructs huge, multi-nest 'apartment blocks' in the desert, to the Bar-headed Goose of China, one of the highest-flying migrants which...
An inspirational and beautifully illustrated book that tells the stories of 80 plants from around the globe.In his follow-up to the bestselling Around the World in 80 Trees, Jonathan Drori takes another trip across the globe, bringing to life the science of plants by...
No one knows what they're doing - why should you?!Google doesn't have the answerDream big, plan smallWhen in doubt, HelveticaAssumption is the mother of all fuck upsStay curiousIn this straight-talking guide to the real world of work, discover genuinely useful advice...
Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.Part One looks at Africa's rich cultural heritage and place in the network of...
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges,...
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.This book explores the tips and techniques to...
Advanced Creative Draping teaches designers and students how to drape fashion-forward, conceptual designs that use elements of couture construction to elevate the work to the highest level of fashion. Five methods of draping are explored as well as draping using...
Aimed at fashion designers, Fabric for Fashion:The Complete Guide is unique in explaining the behaviour, properties and sustainability impacts of a wide range of natural and man-made fabrics. Design is determined by how fabrics work, move, feel and look. Increasingly...
This is an excellent, clear and comprehensive book for Year 1 architecture students, which will continue to be useful throughout their course and into practice. - Laura Evans, Kingston University, UKThis one-stop handbook for architecture students provides step-by-step...
Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students...
You know your dog is the cutest but does everyone else know it too?In this book, Loni Edwards, the human behind the world's most influential pets, breaks down the path to fame. Discover insights into the success of social media's top pups and follow the essential steps...
Looking to live a life that goes beyond 'sustainability'? Welcome to the circular economy.But what it is exactly? Taking inspiration from nature, the circular economy is a series of interconnecting systems that make everyday life more sustainable. Plus, we can all be...
Do you want to improve your social-media profile? Learn how to express yourself through beautiful, artistic self-portraits with Take Your Selfie Seriously: The Advanced Selfie and Self-Portrait Handbook.Existing in today's world without photos of yourself is hardly...
Understanding the relationship between design and technology is critical to the understanding of architecture. This book clearly explains the core aspects of architectural technology: structural physics, structural elements and forms, heating, lighting, environmental...
This book is an accessible introduction to the critical theories used in analysing art. It covers a broad range of approaches, presenting individual arguments, controversies and divergent perspectives.This edition has been updated to reflect recent scholarship in...
This invaluable guide enables students to get the most from their art history course. Written in an accessible style, the book introduces two basic art historical methods - formal analysis and contextual analysis. In this new edition revising author Michael Cothren has...
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With TheCreative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions...
Designing Knitted Textiles guides readers through the fundamental skills of machine knitting, while encouraging them to be creative and experimental. It takes a contemporary approach, exploring the countless possibilities of machine-knitted textiles within multiple...
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