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The thesis of Kristina Reimer provides a comprehensive analysis of asymmetric cost behavior (also known as cost stickiness) by discussing its origin and development in the theoretical and empirical research from the 1920s of the past century up until today. Further,...
Martin Hülsen explores individual behavioral trustworthiness of and within the banking industry in Germany based on an economic experiment combined with psychological instruments. He finds that bankers have a reputation for being untrustworthy. However, his evidence...
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the...
Kai Oliver Thiele analyses M&As between companies from different cultures, which in general impose unique challenges, but also offer invaluable opportunities for all parties. Since Japan lags expectations regarding the amount of cross-border M&As, it is the more...
Thomas S. Konrad analyzes the management control design and reveals critical success factors of strategically oriented public-private partnerships for development between international governmental actors and the private sector. He builds a sound basis for the...
Falco Jaekel develops a reference architecture for cloud logistics systems. The reference architecture shows how to apply the principles and concepts of cloud computing (e.g. virtualization, service-orientation) to logistics system design and thus how to deliver certain...
Jakob Schwab analyzes central mechanisms in the systematic economic interaction between rich and poor countries. He focuses on the drivers and effects of investment in developing countries and shows that predictions of standard economic analysis may turn around when...
Collective knowledge and the associated concepts of collectively learning, remembering and inventing are increasingly important in today’s economy and society. Completing knowledge work alone is more and more difficult for individuals. Based on novel data sets which...
Sebastian Meiswinkel studies optimization problems that arise at container ports from a classic optimization as well as from a mechanism design point of view. The first part of this dissertation is focused on scheduling problems with selfish job owners that have...
The book adds to the discussion about strategic approaches towards the translation of personalized medicine into clinical practice. It stresses the importance of non-science related, institutional barriers. A Law and Economics perspective is applied in order to examine...
Ulrich Bremer examines the internationalization process of German public research universities, extracts multiple expected factors of impact from existing theory, tests them against data and thus delivers implications for research and practice. Strategy-based...
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of...
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the...
Holger Markmann studies covered bonds and their market behaviour upon the announcement and implementation of outright covered bond purchases by the eurosystem. After introducing the covered bond market, its reaction to the global financial crisis, and the functionality...
In the field of international business, it is increasingly recognized that Multinational Corporations (MNCs) can no longer rely on headquarters as the single source of competitive advantage. Therefore, growing interest centers on decentralized entrepreneurial...
This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Patron of the conference was Prof. Dr....
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543...
Tomasz Janasz demonstrates that digital technologies and new mobility concepts can lead to a reduction of the automobiles in urban areas by a factor of 10. The book features two vivid case studies of such digital mobility concepts: TwoGo by SAP and smexx. The author...
Verena Anna Berger investigates the question to what extent credit default swap spreads are impacted by an increase of government bond yields within the European area. In the first step, these spreads are computed with the help of the Hull-White model to demonstrate the...
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic...
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