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This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestamps, and GPS, the...
This book presents a proof of concept architecture to detect and prevent Sybil attacks in automated Machine-to-Machine networks. Designed in regards to low-powered Internet of Things devices, the proposed layered defence balances security with computational feasibility,...
Strategic financial decisions such as mergers and acquisitions are among the most consequential actions firms undertake. Yet, the role of individual executives in shaping these decisions remains insufficiently understood. This book explores how characteristics and...
Over the last decades, climate change has significantly increased the awareness of sustainable business practices. Consequently, companies are under growing pressure to implement sustainability measures and to take responsibility for the environment. While the focus has...
Management research tends to focus on either swift trust or trust dynamics, neglecting potential interrelations. Answering recent calls for novel research methods on trust, unusual contexts, and refining existing theories, this book aimed to develop an understanding of...
In today's business environments, destructive leadership practices continue to cause significant harm to organizations, employees, and stakeholders. While extensive research has documented these detrimental effects, less attention has been given to proactive approaches...
This book examines the complex interdependencies between digital maturity, leadership behavior, organizational culture, and team performance in contemporary organizations. By conceptualizing digital maturity as both measurable and influenceable, the study demonstrates...
Born-digital companies are often praised as agile disruptors – until growing scale, legacy decisions and internal complexity slow them down. This book shows how digital-era firms can deliberately renew themselves through internal corporate ventures, turning them...
Corporate firms establish start-up collaboration programs with the objective of strengthening their innovative power and securing their market positions. Start-up founders involved in corporate collaboration programs operate in two different worlds: they are independent...
This research examines the adoption of blockchain technology in pharmaceutical supply chains, focusing on the barriers that prevent most initiatives from moving beyond the pilot stage. Drawing on expert perspectives and the Technology Acceptance Model, it identifies...
The modern financial markets are constantly evolving and giving rise to new asset types, Gold backed cryptocurrencies (GBCs) are one such asset class. Recent studies try to deploy a comparative analysis between Gold and GBCs. However, do GBCs independently stabalize a...
This study explores the influence of stakeholders on higher education policy within the context of the knowledge economy. More precisely, it examines the influence of employers' associations, universities, and regional and national political authorities on higher...
Despite the growing importance of acquiring new customers due to increased global competition, lead management processes in business-to-business (B2B) companies often remain ineffective. Marketing analytics offers opportunities to address common issues in lead...
Hidden Champions are small and medium-sized family businesses that significantly contribute to employment and economic output. Despite facing shortages of skilled labour, they demonstrate strong resilience to disruptions. Predominantly located in the German-speaking...
This study explores how investor behavioural biases influence sustainable (high-ESG) and non-sustainable (low-ESG) firms in the United States, using the behavioural three-factor model introduced by Daniel, Hirshleifer and Sun (2020). The model includes two...
While tenders for IT managed services have evolved, key areas that drive significant business value for customers have seen limited improvement. When collaboration between IT service providers and customers stagnates, the next innovation cycle may not begin for another...
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven...
This volume contains the papers presented at the 6th Culinary and Wine Tourism Conference. The conference took place in May 2024 in Krems an der Donau, Austria. Contributions from XY different countries on the following topics were included in this book: (exemplary) o...
The present book pursues the scientific goal of developing an awareness of system-dynamic models. Considering the time dimension in economic questions is one of the essential deficits that can primarily be observed when neoclassical economic theories are applied....
This book examines the fact-checking strategies adopted by major platforms such as Meta, X, TikTok, and YouTube to combat misinformation, including third-party verification, AI tools, community-based systems, and government initiatives. Drawing on survey data and expert...
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