All ebooks by Springer Gabler - in PDF and EPUB
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All ebooks by Springer Gabler in PDF and EPUB


2  Book(s)
Download this eBook Integrating Marketing Analytics Approaches into B2B Lead Management
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Integrating Marketing Analytics Approaches into B2B Lead Management


Laura Hannemann


Despite the growing importance of acquiring new customers due to increased global competition, lead management processes in business-to-business (B2B) companies often remain ineffective. Marketing analytics offers opportunities to address common issues in lead...

Publication date: 2026-02-13
Format: PDF, ePub
Publisher: Springer Gabler
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£74,50
Download this eBook Economic Policy of the People's Republic of China
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Economic Policy of the People's Republic of China


Barbara Darimont


This book deals with the current economic policy of the People's Republic of China. In addition to a brief overview of economic history since its founding and discussions of economic models, an overview of both the forms of business and the Chinese labor market is...

Publication date: 2023-01-01
Format: PDF, ePub
Publisher: Springer Gabler
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£54,99

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