All ebooks by Laura Hannemann in PDF and EPUB
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All ebooks by Laura Hannemann in PDF and EPUB


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Download this eBook Integrating Marketing Analytics Approaches into B2B Lead Management
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Integrating Marketing Analytics Approaches into B2B Lead Management


Laura Hannemann


Despite the growing importance of acquiring new customers due to increased global competition, lead management processes in business-to-business (B2B) companies often remain ineffective. Marketing analytics offers opportunities to address common issues in lead...

Publication date: 2026-02-13
Format: PDF, ePub
Publisher: Springer Gabler
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£74,50

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