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Why do consumers make the purchases they do, and which ones make them truly happy?Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer...
In today's highly competitive market, organizations increasingly need to innovate in order to survive. Drawing on a wealth of psychological research in the field of creativity, David H. Cropley and Arthur J. Cropley illustrate practical methods for conceptualizing and...
This first volume to analyze the science of meetings offers a unique perspective on an integral part of contemporary work life. More than just a tool for improving individual and organizational effectiveness and well-being, meetings provide a window into the very...
The complete guide to mastering the art of effective body language Body Language For Dummies is your ideal guide to understanding other people, and helping them understand you. Body language is a critical component of good communication, and often conveys a bigger...
What do you aspire to that always seems out of reach—a choice promotion? The dreamy guy or gal you've had your eye on? That perfect home somewhere in paradise? Highlighting the latest discoveries in neuropsychology, Brain Power: Train Your Brain for Success in...
Practical Human Factors for Pilots bridges the divide between human factors research and one of the key industries that this research is meant to benefit—civil aviation. Human factors are now recognized as being at the core of aviation safety and the training syllabus...
Black Fatherhood, Adoption, and Theology: A Contextual Analysis and Response is a qualitative exploration into the complex intersection ofBlack fatherhood, adoption, and theology. It is primarily based on the narratives of threeBlack adoptive fathers who formally...
In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these...
New Horizon Testing
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate...
One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO). Even the smartest among us...
Although much attention has been given to the various social and psychological experiences of two essential parts of the adoption triad – adopted persons and birth parents – adoptive parents are largely overlooked in the literature. More particularly, sparse information...
Psychosocial Stress: Trends in Theory and Research is a collection of literatures that discusses the psychosocial basis of psychological distress. The book contains six papers that are organized into three parts. The text first covers the prevalent themes in...
Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey...
Cooperation and Helping Behavior: Theories and Research deals with theory and research with respect to positive forms of social behavior, with emphasis on cooperation and helping behavior. Topics covered include social values and rules of fairness; cognitive processes...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From...
Psychoprophylactic Preparation for Painless Chidlbirth covers the principles and physiological aspects of painless childbirth through psychoprophylactic technique. Painless childbirth by the psychoprophylactic method is the result of a psychical education of the...
Positive Social Behavior and Morality: Social and Personal Influences, Volume I presents the broad range of influences that encourage or inhibit people to behave positively towards others and how varied forms of positive behavior are determined. The book examines the...
Why can we never seem to keep on top of our workload, social diary or chores?Why does poverty persist around the world?Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir...
Coaching Psychology: A Practitioner's Guide takes an in-depth look at the applications and everyday challenges faced by real-world practitioners of coaching and mentoring psychology. Developed as a companion to The Psychology of Coaching, Mentoring and Learning, the...
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