All ebooks by Andrzej K. Kozminski in PDF and EPUB

European Business and Brand Building

Hubert Bonin , Andrzej K. Kozminski , Carles Manera , Luciano Segreto

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...