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This book examines the development and adoption of corporate social responsibility (CSR) in Polish businesses and social and environmental organizations, and analyzes the corresponding impact at the strategic and operational level in these fields. It presents the status...
This book examines the practice of corporate social responsibility (CSR) in Latin America, with a particular focus on Brazil. Drawing on historical developments and theoretical reflections alike, it introduces readers to the state of the art in Brazilian CSR. The...
This book offers an in-depth analysis of Corporate Social Responsibility, gathering contributions by authors from various countries, cultures and political systems. It provides readers with a better understanding of the concept and its implementation in China by...
CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie "echtes" bzw. "authentisches"CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des "Green-" oder "Social...
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