All ebooks by Constant Berkhout in PDF and EPUB
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All ebooks by Constant Berkhout in PDF and EPUB


2  Book(s)
Download this eBook Assortment and Merchandising Strategy
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Assortment and Merchandising Strategy


Constant Berkhout


Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small...

Publication date: 2019-05-15
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£49,99
Download this eBook Retail Marketing Strategy
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Retail Marketing Strategy


Constant Berkhout


Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models...

Publication date: 2015-11-03
Format: ePub
Publisher: Kogan Page
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£36,99

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